The Windows 10 app sales revenue generated by Microsoft’s Windows Store have been on the rise for months, and the company announced today that it will be doubling the number of developers who can sell Windows 10 apps from 50 million to 100 million.
The company says it’s not disclosing the exact number, but it’s a substantial increase over its previous estimate of about 60 million.
“Windows 10 apps now represent more than a quarter of all new app revenue, and this is the fastest growing category for the Windows Store,” Microsoft’s Mike Ybarra said in a blog post today.
“That means that by 2020, we’ll be able to reach more than one billion Windows 10 applications.
And with these additional developers and their apps, we can continue to build the incredible ecosystem of the Windows ecosystem.”
Microsoft’s announcement comes on the heels of another huge increase in app sales by Apple.
According to the App Annie data, the iPhone and iPad app market grew by over 80% between 2015 and 2017, according to App Annie.
iOS revenue increased by almost 60% during the same period, and Android revenue increased 40% over that same time period.
And the iPhone app market has remained steady since then.
App Annie’s CEO, Chris Niehaus, said the revenue numbers from both the Windows and Android app markets are important to see how Microsoft is able to drive more revenue for its apps.
“We are seeing great growth in the Windows app market, but we need to continue to look at the Android market,” he said.
“There is a lot of potential to make a lot more money in the Android app market than we are seeing in the desktop app market.
And we are very much in a position where we can make a significant difference in that market.”