A technology giant has lost its privacy protections.
The Federal Trade Commission has announced it will open a probe into whether Google Inc. violated privacy rules in its search advertising practices.
The FTC announced the inquiry Thursday, saying it is “an important step toward restoring the public’s trust in online advertising.”
The FTC announced it is also investigating whether Google violated the FTC Act.
“We want to ensure that consumers’ privacy is protected and that our online advertising policies are consistent with our obligations under the FTC’s consumer privacy rules,” the FTC said in a statement.
Google says it has no plans to change the privacy policies.
It said it “remains committed to protecting the privacy and security of our users’ information.”
Google said the FTC will take a look at the company’s policies in addition to the search ads it sells.